I wrote a blog post a few weeks ago about LinkedIn and their, in my view, serious error in strategy. Thought I should summarise the post here and you can go to the blog for Search Integration, where we work with digital strategy, to read in more detail.
- You can now multi-invite up to 50 people at a time on LinkedIn who you don’t know at all with the invite text “Because you are a person I trust, I would like you to join my network on LinkedIn”. This opens up for spammers hugely.
- As a network of contacts becomes wider rather than deeper, expect CPCs and other ad revenues per member to decrease for LinkedIn.
- A gap has opened up, in the long-term, for other networks to fill the quality role provided by LinkedIn as they move towards a broader, less qualified professional network.
Hope you enjoy the post! Go to Search Integration for it.